The Brand Value ControversyShort SummaryTL;DR – Key TakeawaysWhat is Brand Value, Brand Equity, and Brand Worth?How the Pros Measure Brand Value?Kantar BrandZ: The Psychology Behind Purchasing DecisionsBrand Finance: The Financial DetectivesInterbrand’s...
TLDR – Key Takeaways Brand personality is the strategic foundation that can make or break your brand’s success in the market It’s not decoration—it’s direction that guides everything from product development to crisis response Brand Personality...
Why Brand Messaging Strategy Matters? When Warby Parker launched in 2010, they faced an industry giant that controlled 80% of the high-end eyewear market through major retail chains and luxury brand partnerships. While the industry focused on “premium...
The branding world is full of concepts that sound abstract, but they are all equally important. Today, let’s dive deep into the crucial world of brand attributes. Brand attributes might be the most misunderstood yet extraordinarily powerful tools in your...
People often think “tagline” and “slogan” mean the same thing. So in this article, let’s figure out what the real difference is, and why it matters. The truth is, while many use these terms interchangeably, understanding the distinction...
You’ve nailed your value proposition. Your product solves real problems with elegant solutions. Your logo looks sharp, your color palette is on point, and you’ve even got a catchy tagline. But something’s still missing. When customers interact with...
Brand architecture is the strategic framework that organizes how multiple brands within a company relate to each other. It defines the hierarchy, roles, and relationships between corporate, sub-brands, and product brands to maximize overall brand equity and business...
This article is about the SCARF model—developed by neuroscientist Dr. David Rock—which identifies five fundamental social domains that trigger either reward or threat responses in the brain, providing B2B marketers with the power to transform transactional customer...
