Book Ajna as a Keynote Speaker

PROGRAM 1

How to Use AI to Avoid the Most Common Brand Mistake: Inconsistency

Tools covered: ChatGPT, Claude, Google Gemini, Pomelli, and Canva

Inconsistency. It happens to every brand. Scrappy startups and global giants alike. Even brands with unlimited budgets, world-class agencies, and encyclopedia-sized brand strategies fall into this trap. Teams of marketing experts approve campaigns without anyone truly understanding what the brand stands for. The best intentions, the most elaborate processes, and still, inconsistency creeps in.

In this eye-opening session, I reveal the number one mistake that kills brand power, and the 5-step system to fix it using AI as your consistency engine. You'll see real examples of massive brands that got it catastrophically wrong, despite having every advantage. You'll understand why your patchwork approach is costing you customers right now. And you'll walk out with a complete AI-powered toolkit: ready-to-use ChatGPT, Claude, Google Gemini, Pomelli, and Canva solutions that guarantee brand consistency across every touchpoint.

No more guessing. No more mixed messages. No more expensive mistakes. Just a brand that customers recognize, trust, and choose, every single time.

The secret to winning more market share? Stop confusing people. Start here.

PROGRAM 2

The Glue That Holds It All Together

The Power of Brand Personality: Why Customers Choose You (Or Don't)

Most brands are invisible because they're forgettable. They look like everyone else, sound like everyone else, and wonder why customers don't choose them.

But some brands win impossible markets. Markets flooded with established giants. Markets where everyone said there's no space left.

In this session, I reveal the secret behind why certain brands create fierce loyalty while others fade into the background. Apple. Liquid Death. Triumphs we all remember. And a cautionary case study — when the CEO had to apologize publicly.

Then I give you 3 concrete solutions that work whether you're an AI enthusiast or not. The actual system to build a strong brand that wins.

This isn't a talk about logos and colors. It's a talk about psychology and the strategic tools successful businesses use to build strong brands. About loyalty. About go-to-market strategy. About why people choose one brand over another. These concepts are different from anything else on the market.

Mystery. Curiosity. Drama. Wins. Relief. All in one session. You'll walk out with the key to building a brand that takes a bigger bite of the market.

PROGRAM 3

Does Your Brand Reward or Punish Your Customers?

SCARF Model: Neurological Rewards in Brand Marketing

Your brand is constantly sending signals to your customers' brains, signals that either trigger reward or threat responses. Most brands are accidentally punishing their customers without knowing it.

In this session, I reveal how the SCARF neurological model (Status, Certainty, Autonomy, Relatedness, Fairness) transforms ordinary customer experiences into powerful brand loyalty engines, backed by neuroscience.

Theory meets practice. These are proven frameworks used by brands like Glossier, Mindvalley, and Pret a Manger to create experiences that trigger reward signals, rather than eliciting threat responses. Perfect for marketers, service designers, and business leaders who want to understand the brain science behind why customers stay loyal — or switch to competitors.

In this talk, your audience will learn how to:

• Apply the SCARF model to every customer touchpoint: messaging, platform interactions, customer experience, product design, and community building
• Give Status rewards that make customers feel valued without expensive loyalty programs
• Build Certainty through transparent processes that reduce anxiety and increase trust
• Offer Autonomy in ways that increase conversions, not overwhelm customers with choices
• Foster Relatedness through community strategies that turn customers into brand advocates
• Demonstrate Fairness that builds trust and directly increases repeat purchases

When products become commoditized and everyone has access to the same technology, neurological rewards are your competitive advantage. The question isn't whether your brand is affecting your customers' brains. It's whether you're doing it intentionally.

PROGRAM 4

How to Stick in Minds and Get People to Talk About You

From Invisible to Irresistible: Strategic Brand Storytelling That Converts

In this session, I reveal the 9 narrative frameworks used by billion-dollar brands and show exactly how to deploy them to turn browsers into buyers and buyers into evangelists.

Through neuroscience-backed storytelling techniques and real-world case studies from Nike, Dove, Patagonia, Tesla, and more, I break down what makes brand stories stick — and what makes them forgettable. Whether you're a leadership team trying to inspire action or a marketing team trying to drive revenue, this talk will change how you think about storytelling permanently.

Your audience will leave knowing how to:

• Master the 9 storytelling frameworks that drive emotional connection and sales
• Understand how brand stories trigger trust at a neurological level
• Deploy purpose, heritage, customer, and vision stories strategically
• Move from "telling" to "showing" to make your brand unforgettable
• Implement storytelling across all touchpoints for consistency and impact

This isn't a talk about creative writing. It's a talk about influence. About connection. About why some brands become movements while others become noise.

Your brand story is already being told. The question is: are you the one telling it?