Before you speed up, do you know what you’re speeding up?
AI rollouts, new agencies, new markets, a new CMO. Companies move faster than ever. Yet most teams build the brand from memory, and every memory is different. Sales remembers different wins than marketing. Long timers remember different things than newcomers.
A brand thrives when the whole team shares one understanding of what made it win, and repeats it consciously.
The Brand Lifeline workshop gives your team one shared story of what made your brand win, so they repeat it on purpose. In about 3 hours, mixed groups map the brand’s wins and losses on one timeline, and the room sees live where the team doesn’t agree.
The team leaves with two sentences on the wall: “We win when...” and “We lose when...” Plus one question before every brand decision: does this repeat a win, or a mistake?
Playful, fast, with a lightbulb moment at the end. Best before a big decision: AI rollout, rebrand, new market, new agency.
Book an intro call
Spot the mistakes before you repeat them. Repeat the wins on purpose, so every big decision scales your success, not your mistakes.
- Workbook included
- Digital exercise included
- Real brand case studies
- No preparation needed, it works from the team’s own knowledge
- A documented timeline, ready for the next strategy meeting
For companies with 20 people or more.
Work with someone who sees the whole picture.
Ajna Csoma is a brand strategist, brand marketer, and keynote speaker with a track record of helping businesses build brands that work, not just look good on paper.
She bridges classical brand strategy (positioning, brand personality, storytelling, differentiation) with AI-first execution and MarCom, MarTech expertise across European B2B markets. Not just strategy. Not just activation. Both, built to work together.
Most brand consultants deliver strategy. Most marketers execute tactics. Most AI specialists build tools. Ajna does all three, and builds the systems that connect them.
She is the builder of OnBrandi, the AI brand brain, and the author of A brand earns you twice. She speaks at AI and brand conferences.
Frequently asked questions
AI pressure pushes companies to move faster, and fast decisions are where costly brand mistakes happen, because they aren’t built on what made the company win. The workshop gives the team one shared understanding of its wins and its losses. The company survives by spotting its mistakes before it repeats them. It thrives by repeating its wins on purpose, so every big decision scales its success, not its mistakes.
An interactive team exercise. Participants put the brand’s wins and losses on one timeline, then find the pattern behind them. The result is the timeline and two sentences: “We win when...” and “We lose when...”
Companies with 20 people or more, where the team doesn’t tell the same story about the company, or a big decision is coming up.
It works best with up to 20 people, in mixed groups, with the decision maker in the room as a member of a group. Smaller teams work just as well, and for larger ones we plan the format together.
About 3 hours with a full room, less with a smaller team, at your company’s venue.
One shared company lifeline. Each group maps the wins and losses, then all the findings come together on one timeline. That’s how the team aligns its view of the brand. Plus the pattern in two sentences, “We win when...” and “We lose when...”, and one question for every brand decision: does this repeat a win, or a mistake?
No. The workshop works from the team’s own knowledge, and Ajna brings all the materials. The workbook and the digital exercise come via a QR code, so there’s nothing to print.
Brand Lifeline Exercise © 2026 by Ajna Csoma is licensed under
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
