Speaker

PROGRAM 1 – THE GLUE THAT HOLDS IT ALL TOGETHER

The Power of Brand Personality: Why Customers Choose You (Or don’t)

Most brands are invisible because they’re forgettable. They look like everyone else, sound like everyone else, and wonder why customers don’t choose them.
In this eye-opening session, brand strategist Ajna Csoma reveals the secret behind why certain brands create fierce loyalty. In contrast, others fade into the background—and give you the exact frameworks to build emotional connections that convert browsers into buyers and buyers into evangelists.
Blending brand personality, science, and real-world case studies from Nike, Apple, Patagonia, and more, Ajna transforms abstract brand theory into an actionable strategy that attendees can implement immediately.
Whether you’re a marketing team trying to stand out in a crowded market or a leadership team trying to build a business brand people believe in, this talk will leave you with a fresh perspective and practical tools to take immediate action.
In this session, your audience will learn how to:

• Understand the brain chemistry behind brand loyalty and emotional connections
• Use psychology-backed techniques to build a memorable brand personality and voice
• Listen to a case study of when an average brand became an international superpower fast
• Transform forgettable brands into magnetic ones that command premium prices
• Use consistent brand personality across all touchpoints for maximum ROI

This isn’t a talk about logos and colors. It’s a talk about psychology and the secret successful business use to build strong brands. About loyalty. About the go-to-market strategy, and about why people choose one brand over another. It will be packed with insights and presented in a colorful, not boring way.

PROGRAM 2 – Does Your Brand Reward or Punish Your Customers?

SCARF Neurological Rewards in Brand Building

Your brand is constantly sending signals to your customers’ brains—signals that either trigger reward or threat responses. Most brands are accidentally punishing their customers without even knowing it.
In this session, Ajna reveals how the SCARF neurological model (Status, Certainty, Autonomy, Relatedness, Fairness) can transform ordinary customer experiences into powerful brand loyalty engines—backed by neuroscience.
Theory meets practice. These are proven frameworks used by brands like Glossier, Mindvalley, and Pret a Manger to create experiences that make customers’ brains light up with reward signals instead of triggering threat responses.
Perfect for marketers, service designers, and business leaders who want to understand the brain science behind why customers stay loyal—or switch to competitors.
In this talk, you’ll learn how to:

• Apply the SCARF model to every customer touchpoint (messaging, platform interactions, customer experience, product design, community building)
• Give Status rewards that make customers feel valued without expensive loyalty programs
• Build Certainty through transparent processes that reduce anxiety and increase trust
• Offer Autonomy in ways that increase conversions (not overwhelm customers with choices)
• Foster Relatedness through community strategies that turn customers into brand advocates
• Demonstrate Fairness that builds 83% more trust and directly increases repeat purchases

This is about understanding how human brains naturally respond to experiences and designing your brand to trigger the right responses.When products become commoditized and everyone has access to the same technology, neurological rewards are your competitive advantage. The question isn’t whether your brand is affecting your customers’ brains—it’s whether you’re doing it intentionally.

PROGRAM 3 – HOW TO STICK IN MINDS, AND GET People to Talk About You

From Invisible to Irresistible: Strategic Storytelling That Sells

In this transformational keynote, brand strategist Ajna Csoma reveals the 9 narrative frameworks used by billion-dollar brands —and shows audiences exactly how to deploy them to turn browsers into buyers and buyers into evangelists.
Through neuroscience-backed storytelling techniques and real-world case studies from Nike, Dove, Patagonia, Tesla, and more , Ajna breaks down what makes brand stories stick—and what makes them forgettable.
Whether you’re a leadership team trying to inspire action or a marketing team trying to drive revenue, this talk will transform how you think about storytelling forever.

In this unforgettable session, your audience will learn how to:

• Master the 9 storytelling frameworks that drive emotional connection and sales
• Understand how brand stories trigger trust at a neurological level
• Deploy purpose, heritage, customer, and vision stories strategically
• Move from “telling” to “showing” to make your brand unforgettable
• Implement storytelling across all touchpoints for consistency and impact

This isn’t a talk about creative writing. It’s a talk about influence. About connection. About why some brands become movements while others become noise.Your brand story is already being told. The question is: are you the one telling it? Or is someone else?

✓ Neuroscience-backed frameworks they can implement immediately
✓ Real-world case studies from brands like Nike, Apple, Patagonia, Tesla, and more
✓ Practical tools (including AI assistants, system prompts) that save dozens of hours of work
✓ Clarity on business brand building, brand personality, voice, and storytelling
✓ Actionable next steps to transform their brand from invisible to irresistible

Whether you’re organizing a conference, leading a corporate training, or planning a team offsite, let’s explore how we can create a session that leaves your audience energized, equipped, and ready to build stronger brands. I’d love to hear about your event. Message me on LinkedIn ->