Great product? Lost deals?
Brand Fix is a done-for-you brand repair service for B2B businesses whose great product isn’t winning enough clients.
Great products lose deals to competitors with more consistent brands. The work is good, but the results aren’t, and that’s frustrating. A great product deserves to win.
Everyone on the team, and the AI, makes brand decisions every day without fully understanding the brand. So they improvise.
You see it in the deal that goes to a competitor with a weaker product and a more consistent brand. In the lead who arrives unsure what you do. In the campaign that needs three rounds of corrections and still doesn’t feel right.
Improvised brand decisions turn the brand into a patchwork. A patchwork brand bleeds quietly: lost leads, lost deals, and marketing and sales that cost more and work less.
3–5×
more marketing spend required by inconsistent brands to achieve the same recognition as consistent competitors
65%
of customers switch to a competitor when the brand experience fails to meet expectations
Always
brands without clear differentiation compete on price, because patchwork brands cannot position clearly
Diagnose. Fix. Lock it in.
- 01Book a callA 20-minute call after a short pre-screening form. We talk about your brand, what is breaking, and what you need. No pitch. If it is a fit, we move forward.
- 02DiagnoseWhat is working and what is breaking, read from what clients see. A full brand and marketing audit across 21 areas, built from your public presence, a short intake form and one interview.
- 03FixWe go through what the diagnosis found and agree what to fix first. Then I build the fixes your brand needs: clear positioning, messaging and personality, or whatever the diagnosis shows. I fix what’s broken, and leave what’s working.
- 04Lock it inThe fixes go into an AI brand brain, so your team and your AI stay consistent. I deliver with a walkthrough call.
From the company that keeps explaining itself, to the brand buyers choose.
Book your discovery call
Let’s make your product win.
So your brand becomes your best salesperson. Leads arrive already understanding what you do, and deals close. A fixed brand earns twice: once in today’s deals, and once in what the company is worth tomorrow.
Sales conversations start from a position of credibility, not explanation. Your team communicates consistently without correction rounds. No more “is this on-brand” debates that nobody can win.
- Full brand and marketing audit across 21 areas
- Precision fixes built around what your brand needs
- An AI brand brain your team and your AI work from
- Roughly 2 hours of your time, I handle everything else
- 7-day money-back guarantee from delivery
- 30-day change window after handover
Only 3 Brand Fix projects per quarter. Currently accepting applications.
The next step is a 20-minute discovery call. No commitment. No pitch. I ask about your brand, you ask about the process, and we both decide if it is the right fit.
Book your 20-minute discovery call Not ready yet? Take the brand assessment quiz > Or start with the book, A brand earns you twice >I fix the brand, then build the AI system your team works from, so the fix keeps working long after handover.
I don’t stop at the strategy. I build it into the AI your team uses every day, so every draft, review and decision starts on brand.
Read how I build an agentic content workflow >
Brand Fix makes the right fixes, in the right order.
Ajna Csoma is an AI brand marketing strategist. She has spent years watching capable businesses exhaust themselves growing on a brand that was never fixed. Great products. Smart teams. A brand working at half strength. Not because they did the wrong things, but because nobody showed them the right order.
With nearly 20 years across European B2B markets, she builds brands that work, not just look good on paper. Today she builds custom AI brand systems for B2B companies in Europe. Strategy, marketing and AI, built as one.
She is the builder of OnBrandi, the AI brand brain, and the author of A brand earns you twice. She speaks at conferences on brand, AI, marketing and growth.
Frequently asked questions
Brand Fix is a done-for-you brand repair service for B2B businesses whose great product isn’t winning enough clients. It finds what’s breaking the brand and fixes it. Only then does it lock the fixed brand into an AI brand brain, which your team and your AI use to generate, review and decide.
Improvised brand decisions turn the brand into a patchwork. A patchwork brand bleeds quietly: lost leads, lost deals, and marketing and sales that cost more and work less.
With a fixed brand, your brand becomes your best salesperson. Good leads turn into closed deals, and marketing and sales cost less and work better. A fixed brand earns twice: once in today’s deals, and once in what the company is worth tomorrow.
Brand Fix gets you there. It finds what’s breaking the brand and fixes it. Only then does it lock the fixes into an AI brand brain, which your team and your AI use to generate, review and decide.
Brand Fix is for European B2B SMEs with a great product that isn’t bringing in the leads and clients it deserves. They have a product, customers and a team, and somewhere along the way the brand stopped keeping up with the business. The bigger the team, the bigger the win.
Every Brand Fix includes a full brand and marketing audit, a fix plan agreed together, the fixes the brand needs, and an AI brand brain your team and your AI work from.
A rebrand fixes the visible layer. New logo, new colours, new website. If the foundation underneath is patchwork, the rebrand becomes another patch on the quilt. Six months later you are back to the same problem with a prettier wrapper. Brand Fix diagnoses what needs repair before any visible change makes sense. Sometimes a rebrand is the right next step after a Brand Fix. Often, it turns out you did not need one at all.
Typically 2 to 4 weeks from discovery call to handover, depending on scope. Your time investment across the entire process is roughly 2 hours.
Brand Fix is scoped after the discovery call, because no two brands need the same fix. Pricing reflects the scope of work and the strategic value of what gets built. There are no surprise costs after we agree on scope.
The fixed brand and the AI brand brain keep working on their own. If you want more, I can take on the next step: MarTech and MarCom support, SEO, GEO and AEO content, agentic AI workflows, a go-to-market plan, or leading a rebrand. Each one is scoped separately.
7-day money-back guarantee from delivery. 30-day change window after handover. The discovery call is a fit conversation, not a sales call. If we both decide it is not right, we do not start.
Build a strong brand and take a bigger bite of the market.