The most successful brands are worth more and grow faster
Your brand is alive but broken.
That’s why you can’t take a bigger bite of the market. Your brand is inconsistent, unclear, and not converting. Stop paying agencies to hand you a brand book nobody uses. Brand books, logo guides, and strategy decks don’t fix broken brands, because nothing connects them to the daily work. Brand Fix delivers the diagnosis, the strategic repair, and an AI brand brain loaded with your brand intelligence, all in 2 to 4 weeks. Every future asset stays on-brand without you having to police it. No more brand mistakes quietly burning your budget or leaving money on the table. For businesses who run their work through Claude AI by Anthropic.
The process starts with a 20-minute call, then roughly 2 hours of your time across the project.
Most brands don't fail loudly.
They bleed quietly.
You can name the symptom. You can't name the diagnosis. Sales are cold. Leads come in confused. Your team argues about whether the new landing page is on-brand, and nobody can settle it because nobody can point to what on-brand actually means. The logo is fine. The product is good. And still, something is off.
You have a brand strategy. You have invested in the website. You have hired marketers. You have briefed agencies. You are running campaigns. And still, something is off. Declining conversions. Clients who almost signed, then didn't. Marketing spend that works half as hard as it should. Leads that never seem to convert. Campaigns that feel off but nobody can explain why.
Your brand is alive, but broken. Inconsistent, unclear, not converting. The patchwork is showing, and you are paying for it twice, once in the budget, once in the deal you did not close. Agencies see fragments and fix fragments. They treat the symptom. The disease stays.
more marketing spend required by inconsistent brands to achieve the same recognition as consistent competitors
of customers switch to a competitor when the brand experience fails to meet expectations
brands without clear differentiation compete on price, always, because patchwork brands cannot position clearly
You see the symptoms. You don't see the disease. So you fix what you can see, and the invisible disease keeps growing.
A broken brand bleeds. And you keep paying.
Once when your brand value stops growing the way it should. Once when your conversions drop below the rate your product deserves. Once when a competitor gets acquired because their brand looked like the market leader, and yours didn't.
Every month you operate with a broken brand foundation, you are spending more on marketing than you should. Every campaign that underperforms compounds the cost. Every cold lead is a warm lead you did not convert. Every competitor with a clearer brand wins a deal that should have been yours.
Brand mistakes are silent. They do not announce themselves. You see the symptoms, declining conversions, price-sensitive customers, high churn, and you keep treating those symptoms. The disease keeps spreading.
Brand problems are fixable. If you know where to look. Brand Fix finds them. Brand Fix is built around exactly what your brand needs, nothing generic, nothing left in a drawer. Brand Fix earns money twice. It lifts brand value, and it lifts conversions. Once you fix the foundation, both compound.
Brand Fix is a done-for-you brand repair service.
It starts with a diagnosis, ends with an activated system.
It transforms a broken or inconsistent brand into a clear, consistent, strategic brand system in 2 to 4 weeks. Everything in between is handled by a brand strategist and brand marketer with nearly 20 years of European market experience. It covers strategy, activation, messaging, storytelling, marketing alignment, brand sentiment, consistency, and AI readiness, because brand problems rarely live where you expect them.
Reality first.
Not intention first.
Most brand work starts with intention. What the founder meant to say. What the team wishes the brand looked like. Workshops, internal guidelines, the output gets filed.
Brand Fix starts with reality. Only what is publicly visible and activated counts as input. No questionnaires about what you wish your brand was. If it was never activated in the world, it does not exist as a brand signal. The reality on your website, your LinkedIn, your sales pages, that is the diagnosis.
From there, the system. Brand building is engineered and fixable, not guessed at. Classical frameworks done properly, translated into AI-powered execution so the strategy do not sit in a drawer.
The only brand service that hands you an operational brand brain at the end, a magic brain that helps your team build, review, decide.
Simple for you.
Detailed on my end.
Discovery call
A 20-minute call after a short pre-screening form. We talk about your brand, what is breaking, and what you need. No pitch. If it is a fit, we move forward.
Ajna + YouResearch and diagnosis
One input from you, your public URL. Research is built from public signals only, your website, your LinkedIn, your sales pages, your content.
AjnaBrand Fix
I build the fixes. Depending on scope, this covers any combination of: brand strategy, positioning, brand voice and messaging, brand personality, and many more. Strategic foundation and repositioning are synthesized from approved research. I build a tailor-made brand Claude AI skill stack and OnBrandi, so everything fixed can stay consistent forever.
AjnaDeliverables and handover
I deliver your Brand Fix package with a walkthrough call. You leave with a clear outcome document, tangible assets, and an activated system your team can use from day one.
Ajna + YouThree deliverables.
One handoff.
Brand Diagnosis Deck
The uncomfortable mirror. Your brand read from publicly visible signals, what is working, what is breaking, and what is invisible to you from the inside.
Brand Fix Deck
Your strategic future state, fully built. Positioning, messaging, brand personality, and the priority order for activating each fix across your business.
Brand Skill Stack with Playbook
OnBrandi, the brand brain, plus six specialist AI skills, loaded into Claude, and a Playbook. With these skills your team can generate, review, decide, and ship on-brand from day one, without policing.
You can't fix what you haven't diagnosed.
Every Brand Fix starts with research.
Not because it's a nice-to-have. Because fixing brand problems without a diagnosis is exactly how patchwork brands get built in the first place, one quick fix at a time, in the wrong order, solving the wrong problem. The Brand Fix research examines 21 areas of your brand across 6 categories. I fix what's broken, and leave what's working.
Foundation
- Brand purpose, mission, vision
- Brand positioning and differentiation
- Target audience definition and ICP clarity
- Brand personality and archetype
Consistency
- Visual identity consistency across touchpoints
- Brand voice and tone consistency
- Messaging alignment across channels and teams
Communication
- Brand storytelling and narrative clarity
- Website brand expression
- Social media brand expression
- Content marketing alignment
- Sales and marketing language alignment
Evolution
- Brand age and relevance audit
- Competitive positioning review
- Brand architecture review
Governance
- Brand guidelines existence and usability
- Internal brand knowledge and training
- Decision-making processes and brand guardianship
AI Readiness
- Current AI tool usage and brand alignment
- On-brand AI output quality
- AI brand consistency system in place
Brand Diagnosis, and Brand Fix cover every layer of your brand, strategy, activation, messaging, storytelling, marketing alignment, consistency, AI readiness. Scanned fully.
The system to keep your brand fixed.
Brand Diagnosis deck gives you the uncomfortable mirror. Built from publicly visible signals. Brand Fix deck shows your brand fixed. The Skill Stack contains OnBrandi, the AI brand brain plus six specialist skills tailor-made for your brand.
Strategy Activation
- Produces two pin-on-the-wall artifacts from your strategy: the Brand Messaging House, your foundation lines in one visual, and the Brand Personality Avatar with a decision filter.
SCARF Check
- A brand experience tool that audits or designs any customer touchpoint (website, email, sales process, customer service, events, packaging, app, handouts) through the SCARF model: Status, Certainty, Autonomy, Relatedness, Fairness. Tells you exactly where the experience breaks and how to fix it.
Customer Avatar
- A 15-prompt deep-dive that builds a psychologically-mapped customer profile. Not demographics, the real thing: their day-to-day, triggering events, language they use, false beliefs, objections, identity shifts they want. Output is a one-pager you can hand to anyone writing, selling, or building for that customer.
Brand Content
- Produces LinkedIn posts and carousels anchored to your brand foundation. Every post quotes a real brand line directly, then earns it with observation, story, or proof. No drifting into generic LinkedIn voice.
AI Visibility
- Audits any page or piece of content for how well it shows up in AI search (ChatGPT, Perplexity, Gemini, Google AI Overviews). Concise fixes, plain language, plus ready-to-paste schema markup. Built for the post-Google search era.
Story Writer
- Writes brand stories using 9 proven frameworks (Purpose, Founder's, Value, Customer, Big Idea, Behind-the-Scenes, Hero's Journey, Challenge-Solution-Success, Two-Minute) in your voice, anchored to your strategy. Teaches you the craft as it goes, so you can write your own next time.
OnBrandi
OnBrandi is your brand's brain. A custom AI skill pack loaded with everything that defines your brand, voice, tone, audience, messaging, positioning, visual identity, content patterns. Every other skill in the stack inherits from OnBrandi's reference files, so the whole system speaks with one voice.
Write any content in your brand voice on command.
Paste in any piece of content and get a verdict on whether it's on-brand, with specific fixes.
Use your brand as a decision filter for any business question. Should we run this campaign, take this client, use this channel.
Why it works. A brand isn't a logo or a deck. It's a system. Brand Fix delivers the diagnosis, the strategy, and the system together, in one moment, with the operational tools to live it out. No more inconsistent posts, no more "is this on-brand" debates that nobody can win.
Imagine your brand doing what it should have been doing all along.
You walk out with three things most brands never get in one place.
Grounded in what your brand actually does in the world.
Not a survey of intentions. A read on the signals already out there, built from public reality. The patchwork made visible, in order.
A future state translated into messaging and personality.
The Brand Messaging House and Brand Personality Avatar, ready to pin on the wall. Strategy that does not sit in a drawer.
An AI-ready execution system that keeps every future asset on-brand.
OnBrandi plus six specialist skills, loaded into Claude. Your brand stays consistent without you policing it.
Your website converts at the rate your product deserves. Your team communicates consistently without correction rounds. Your AI produces on-brand content from the first prompt, every time. New leads come in already understanding what you do and why it matters. Sales conversations start from a position of credibility, not explanation. Clients stay longer because the brand promise matches the brand experience.
Your marketing budget goes further, because a consistent brand requires less spend to achieve the same recognition. You stop competing on price, because your positioning is clear enough to justify your rates.
No more rebriefing freelancers. No more inconsistent posts. No more "is this on-brand" debates that nobody can win. That is what Brand Fix delivers. Not a document. Not a strategy deck. A working system, activated from day one, that makes every part of your business perform better.
Full-system brand audit across 21 areas and 6 categories
Precision fixes built around what your brand actually needs
Tangible deliverables, not strategy documents in drawers
Roughly 2 hours of your time, I handle everything else
Delivered in 2 to 4 weeks, depending on scope
Working system your team can use from day one
7-day money-back guarantee from delivery
30-day change window after handover
Ready to find out what your brand actually needs?
Book your discovery call → Only 3 Brand Fix projects per quarter. Currently accepting applications.The bigger your team,
the bigger the win.
Brand Fix is built for B2B businesses in Europe whose brand is alive but broken. You have a product. You have customers. You have a team. And somewhere along the way, the brand stopped keeping up with the business.
Every additional person making brand decisions without a shared system is another source of drift, another costly mistake, another asset that has to be redone. Consistency compounds. So does inconsistency.
Brand Fix gives you the system that stops the bleeding and turns every team member into an on-brand operator. The more people touch your brand, marketing, sales, customer service, content, partnerships, the more Brand Fix pays back.
Honest answers to the questions you would ask anyway.
"I just need a rebrand."
A rebrand fixes the visible layer. New logo, new colours, new website. If the foundation underneath is patchwork, the rebrand becomes another patch on the quilt. Six months later you are back to the same problem with a prettier wrapper. Brand Fix diagnoses what actually needs repair before any visible change makes sense. Sometimes a rebrand is the right next step after a Brand Fix. Often, it turns out you did not need one at all.
"AI tools, really? Won't that make the brand sound generic?"
The opposite. Generic AI sounds generic because it has no brand intelligence loaded into it. OnBrandi is your brand intelligence, structured into a skill, loaded into Claude by Anthropic. Every output runs through your voice, your messaging, your decision filters, brand knowledge. Human in the loop, always. The AI is the execution layer, you are the editor. That is what keeps a strategy activated for years, instead of going stale in 60 days.
"Two to four weeks is not enough time for real brand work."
It is, because Brand Fix does not start from a blank page. Your brand already exists in the world. The website is up. The LinkedIn is live. The content is published. Reality is the input. Research is built from what is already activated, which collapses the timeline without collapsing the depth.
"Why not just hire an agency, a freelancer, or a strategy consultant?"
Because every one of them will sell you their slice, and a brand isn't slices. Brand building is a young discipline. Marketing itself is young. No established profession owns the whole brand, so businesses get fragments instead. Design agencies hand over a brand book about logo usage and color palettes. Copywriters write website copy without strategy or AI search context behind them. Strategy consultants deliver a deck full of smart thinking that nobody on the team knows how to activate. Each specialist pushes their slice. The brand's actual history, what it does in the world right now, gets ignored. Brand Fix is not a better version of any of those. It is a different approach to the broken brand problem. One complex fix across diagnosis, strategy, activation, and operations. Plus a brand brain that keeps the fix alive after handover, AI skills loaded with your brand intelligence, running inside Claude, working for your team every day. Keeping everyone who uses it on-brand, the new colleagues, the freelancer, the other department. That last part is what no agency, freelancer, or consultant can hand you, because it did not exist as an option until now.
"I have a clear vision. I don't want my brand built on public signals, I want it built on my decisions."
Fair, and Brand Fix flexes for that. The reality-first method exists because most brands have lost track of what they actually do in the world. That is not your situation. When a new leader, a new chapter, or a deliberate pivot is setting direction fresh, we add a one-hour vision session with structured questions, so you can put your priorities, your positioning, your non-negotiables on the table. I work with those as the foundation instead of public signals. Everything else stays the same. OnBrandi and the AI skill stack get loaded with your vision, your voice, your decision filters, so every person and every AI tool in your organization executes on your direction. You lead. I build the system that makes your leadership scalable across the team.
"What if it turns out not to be the right fit?"
7-day money-back guarantee from delivery. 30-day change window after handover. The discovery call is a fit conversation, not a sales call. If we both decide it is not right, we do not start.
Ready to find out what your brand actually needs?
Book your discovery call → Only 3 Brand Fix projects per quarter. Currently accepting applications.
The person building your brand system.
Ajna Csoma is a brand strategist, brand marketer, keynote speaker, and online course creator with a track record of helping businesses build brands that actually work, not just look good on paper.
She is a regular keynote speaker at conferences, including the AI-Ready Conference and Service Design Day, where she has addressed brand experience design that converts, brand consistency, and AI-powered brand building to business audiences.
She is a Claude implementation specialist, building custom Claude AI brand systems for B2B companies in Europe, turning brand strategy into an operational AI system the whole team can use.
3 spots per quarter.
Brand Fix is not a template. Every project is researched, diagnosed, and built from scratch for one brand. That takes time, and time is finite. Three projects per quarter is the maximum that allows me to do the work properly.
A well-built brand earns money twice. It lifts brand value. It lifts conversions. The question isn't whether you can afford Brand Fix. The question is how much the patchwork is already costing you.
If you are struggling with a brand that bleeds quietly, declining conversions, inconsistent messaging, marketing that works harder than it should, Brand Fix is the right decision.
The next step is a 20-minute discovery call. No commitment. No pitch. I ask about your brand, you ask about the process, and we both decide if it is the right fit.
Book your discovery call → Full money-back guarantee within 7 days of delivery. 30-day change window after handover. No awkward conversations. No conditions.Practical questions before you decide.
Three deliverables, single handoff. The Brand Diagnostic Deck (the uncomfortable mirror), the Brand Fix Deck (your strategic future state, activated), and the Skill Stack with OnBrandi (the operational brand brain plus six specialist AI skills loaded into Claude). Skills are tailor-made for your brand. Every deliverable is documented and ready to activate from day one.
Typically 2 to 4 weeks from discovery call to handover, depending on scope. Your time investment across the entire process is roughly 2 hours. I handle the research, the strategy, the build, and the handover.
Brand Fix is scoped after the discovery call, because no two brands need the same fix. Pricing reflects the scope of work and the strategic value of what gets built. There are no surprise costs after we agree on scope.
Your Brand Fix package and OnBrandi are designed to keep your brand consistent on their own. If you want ongoing support, three options stay open. AI brand marketing execution for campaigns, content, , seo, geo, and launches run on-brand. Ongoing brand management to keep the system current as your business evolves. AI-powered brand operations to extend OnBrandi with new skills as needs emerge. All optional, all scoped separately.
Yes. I work with B2B businesses across Europe, remotely, in English. Fully async where preferred. No geographical limitations.
OnBrandi is a done-for-you AI brand consistency system built on Claude by Anthropic. Unlike generic AI tools or prompt templates, OnBrandi is researched and built from scratch for one brand, loading your voice, positioning, messaging, and decision filters directly into Claude. It keeps both AI and humans consistent, whether they are making brand decisions, brainstorming, or building content, every output is on-brand from the first prompt, without briefing rounds or correction cycles.
No. OnBrandi runs inside Claude by Anthropic. If your team can paste a prompt and read a response, your team can use OnBrandi. Setup happens at handover.
Build a strong brand and take a bigger bite of the market.
Frequently Asked Questions
A rebrand fixes the visible layer, new logo, new colors, new website. If the brand foundation underneath is broken, the rebrand becomes another patch on an already inconsistent brand. Six months later the same problems return with a prettier wrapper. Before investing in a rebrand, a brand audit across strategy, messaging, consistency, and positioning reveals what is broken. Often the answer is not a new visual identity but a strategic repair and an operational system that keeps the brand consistent going forward.
A brand repair service should cover diagnosis, strategic repair, and operational activation, not just a strategy document. Brand Fix delivers three things in one handoff: a Brand Diagnosis Deck built from publicly visible signals, a Brand Fix Deck with positioning, messaging, and brand personality fully built, and a Claude AI skill stack with OnBrandi, a brand intelligence system that keeps the fix alive after delivery. Delivered in 2 to 4 weeks.
A full brand repair, from diagnosis to activated system, takes 2 to 4 weeks depending on scope. The client time investment is roughly 2 hours across the entire process. Research, strategy, build, and handover are handled by the AI brand and marketing strategist.
The most effective way to keep a team on-brand when using AI is to load brand intelligence directly into the AI tool, rather than relying on guidelines people ignore. OnBrandi is a done-for-you AI brand consistency system built on Claude by Anthropic. It installs your brand voice, personality, messaging, and positioning into Claude once, so every team member produces on-brand output, can make on-brand decisions and brainstorm on-brand.
Underperforming marketing with a strong product is almost always a brand problem, not a marketing problem. Inconsistent brands require 3 to 5 times more marketing spend to achieve the same recognition as consistent competitors. When positioning is unclear, campaigns work twice as hard. When messaging is inconsistent, leads arrive confused and cold. The root cause is the brand foundation the campaign is standing on, not the campaign itself. Brand Fix diagnoses and rebuilds that foundation.
The most effective AI tool for brand consistency is one built specifically for your brand, not a generic prompt or template. OnBrandi is a done-for-you AI brand intelligence system built on Claude by Anthropic that keeps both AI output and human decisions consistent with the brand. It covers content generation, brand review, and strategic decision-making, all anchored to your specific voice, messaging, and positioning.