The most successful brands are worth more and grow faster
Brand Fix · done-for-you brand repair
Brand Fix is a done-for-you brand repair service, from diagnosis to an activated system. No more brand mistakes quietly burning your budget or leaving money on the table.
The process starts with a short pre-screening form. I review it, we get on a 20-minute call, and I handle everything from there.
Most brands don't fail loudly.
They bleed quietly.
Declining conversions. Clients who almost signed, then didn't. Marketing spend that works half as hard as it should. Leads that never seem to convert. Campaigns that feel off but nobody can explain why.
You've a brand strategy. You've invested in the website. You've hired marketers. You've briefed agencies. You're running campaigns. And still, something is off. Something you can't fully articulate, but you feel it every time you look at the numbers. And you are right.
more marketing spend required by inconsistent brands to achieve the same recognition as consistent competitors
of customers switch to a competitor when the brand experience fails to meet expectations
brands without clear differentiation compete on price, always, because patchwork brands cannot position clearly
You see the symptoms. You don't see the disease. So you fix what you can see, and the invisible disease keeps growing.
The patchwork does not stay the same. It grows.
Every month you operate with a broken brand foundation, you are spending 3 to 5 times more on marketing than you should. Every campaign that underperforms compounds the cost. Every cold lead is a warm lead you did not convert. Every competitor with a clearer brand wins a deal that should have been yours.
Brand mistakes are silent. They do not announce themselves. You see the symptoms, declining conversions, price-sensitive customers, high churn, and you keep treating those symptoms. The disease keeps spreading.
Brand problems are fixable. If you know where to look. Brand Fix finds them. The fix is built around exactly what your brand needs, nothing generic, nothing left in a drawer.
Brand Fix is a done-for-you brand repair service.
It starts with a diagnosis, ends with an activated system.
Everything in between is handled by a brand strategist and brand marketer with extensive European market experience. It covers strategy, activation, messaging, storytelling, marketing alignment, brand sentiment, consistency, and AI readiness, because brand problems rarely live where you expect them.
Simple for you.
Detailed on my end.
Audit
I examine your brand across 21 areas and 6 categories. Website, LinkedIn, social channels, campaigns, content, voice signals, visual identity, brand sentiment, AI outputs, internal materials, anything that expresses your brand publicly. I build a complete diagnostic picture. You don't need to prepare anything.
AjnaAction Plan
I present the audit findings and a prioritised action plan: what's broken, in what order to fix it, and why. We align on scope. This is the moment you understand exactly what your brand problem is and what fixing it will change.
Ajna + YouBrand Fix
I build the fixes. Depending on scope, this covers any combination of: brand strategy, positioning, brand voice and messaging, brand consistency system, AI brand skill, marketing and brand alignment, competitor audit, brand personality, brand guidelines. Every deliverable is built for activation, not filing.
AjnaHandover
I deliver your Brand Fix package with a walkthrough call. You leave with a clear outcome document, tangible assets, and an activated system your team can use from day one. No vague strategy decks.
Ajna + YouYou can't fix what you haven't diagnosed.
Every Brand Fix starts with an audit.
Not because it's a nice-to-have. Because fixing brand problems without a diagnosis is exactly how patchwork brands get built in the first place, one quick fix at a time, in the wrong order, solving the wrong problem. The Brand Fix audit examines 21 areas of your brand across 6 categories. Not because all 21 are broken. Because you need to know which ones are, and in what order to fix them.
Foundation
- Brand purpose, mission, vision
- Brand positioning and differentiation
- Target audience definition and ICP clarity
- Brand personality and archetype
Consistency
- Visual identity consistency across touchpoints
- Brand voice and tone consistency
- Messaging alignment across channels and teams
Communication
- Brand storytelling and narrative clarity
- Website brand expression
- Social media brand expression
- Content marketing alignment
- Sales and marketing language alignment
Evolution
- Brand age and relevance audit
- Competitive positioning review
- Brand architecture review
Governance
- Brand guidelines existence and usability
- Internal brand knowledge and training
- Decision-making processes and brand guardianship
AI Readiness
- Current AI tool usage and brand alignment
- On-brand AI output quality
- AI brand consistency system in place
Not every area needs fixing. But every area needs examining, because brand problems rarely announce themselves clearly. They hide in the gaps between what you think your brand says and what your audience actually hears.
3 spots per quarter. Here is everything you get.
Scanned fully. Fixed precisely. Delivered as a working system. Brand Fix covers every layer of your brand, strategy, activation, messaging, storytelling, marketing alignment, consistency, and AI readiness.
Full-system brand audit across 21 areas and 6 categories
Precision fixes built around what your brand actually needs
Tangible deliverables, not strategy documents
Roughly 2 hours of your time. I handle everything else.
Delivered in 2 to 4 weeks
Working system your team can use from day one
Covers brand, marketing, messaging, AI readiness, and more
Full money-back guarantee within 7 days of audit delivery
Brand Fix is for you if you recognise yourself here.
Your business has grown faster than your brand.
What worked at 5 people breaks at 50. New team members communicate inconsistently. Marketing spend is increasing but results aren't keeping up. You know something is wrong. You don't know where to start.
You've been around for years. Newer competitors are gaining ground.
You can't articulate what makes you different anymore. Your brand feels dated. Your marketing feels like it's working against you. You need a reset, not a rebrand.
Campaigns underperform. Leads come in cold. The sales cycle is longer than it should be.
Your team gives you different answers when you ask them to describe the brand. You've been treating the symptoms. It's time to treat the disease.
Imagine your brand doing what it should have been doing all along.
Your website converts at the rate your product deserves. Your team communicates consistently without correction rounds. Your AI produces on-brand content from the first prompt, every time.
New leads come in already understanding what you do and why it matters. Sales conversations start from a position of credibility, not explanation. Clients stay longer because the brand promise matches the brand experience.
Your marketing budget goes further, because a consistent brand requires less spend to achieve the same recognition. You stop competing on price, because your positioning is clear enough to justify your rates.
You know exactly what your brand stands for. Your team knows it. Your audience feels it.
That is what Brand Fix delivers. Not a document. Not a strategy deck. A working system, activated from day one, that makes every part of your business perform better.
Work with me.
Ajna Csoma is a brand strategist, brand marketer, and keynote speaker with a track record of helping businesses build brands that work, not just look good on paper.
She bridges classic brand strategy with modern execution, combining proven branding frameworks with AI-first thinking, MarTech, and MarCom expertise across 15+ European markets. Not just strategy. Not just activation. Both, built to work together.
Most brand consultants deliver strategy. Most marketers execute tactics. Most AI specialists build tools. Ajna does all three, and builds the systems that connect them. That is a rare combination, and it is exactly what Brand Fix is built on.
She is also the builder of OnBrandi, the only AI brand consistency system of its kind. She speaks at AI and branding conferences, including the AI-Ready Conference and Service Design Day, to audiences of 1,000 or more.
She works with selected clients only. Maximum 3 Brand Fix projects per quarter.
3 spots per quarter. That's not a sales tactic. It's how I protect delivery quality.
Brand Fix is not a template. Every project is researched, diagnosed, and built from scratch for one brand. That takes time, and time is finite. Three projects per quarter is the maximum that allows me to do the work properly.
A well-built brand increases brand value, decreases marketing spend, improves conversion rates, and catalyses your entire business strategy. The question isn't whether you can afford Brand Fix. The question is how much the patchwork is already costing you.
If you are struggling with a brand that bleeds quietly, declining conversions, inconsistent messaging, marketing that works harder than it should, Brand Fix is the right decision.
The next step is a 20-minute discovery call. No commitment. No pitch. I ask about your brand, you ask about the process, and we both decide if it's the right fit.
Book your discovery call → Full money-back guarantee within 7 days of audit delivery. No awkward conversations. No conditions.The questions worth answering before you decide.
Every Brand Fix starts with a full brand audit across 21 areas. From there, the scope is built around what your brand actually needs, not a fixed package. It covers any combination of: brand strategy, positioning, brand voice and messaging, visual identity recommendations, AI brand skill, brand consistency system, marketing alignment, and a priority action plan. Every deliverable is documented and ready to activate.
Typically 2 to 4 weeks from discovery call to handover, depending on scope. Your time investment across the entire process is roughly 2 hours. I handle the research, the audit, the build, and the handover. You show up for the decisions.
Brand Fix is scoped after the discovery call, because no two brands need the same fix. Pricing reflects the scope of work and the strategic value of what gets built. There are no surprise costs after we agree on scope.
You receive a complete Brand Fix package: audit report, priority action plan, all built deliverables, and an activated brand system. Optional: ongoing brand management support to maintain consistency as your brand grows. Ask about this on the discovery call.
Yes. I work with B2B businesses across Europe, primarily NL, DE, and the Nordics, in English. Remote process, fully async where preferred. No geographical limitations on Brand Fix.