Get ready for 2026 with a detailed

Brand and Marketing Audit

for B2B SMEs
Stop losing deals to mistakes. Get a custom audit with action steps

 

 Are you experiencing any of these problems?

brand and marketing audit
  • Marketing spend keeps going up, but results stay flat
  • Revenue has plateaued (you’ve hit a ceiling and can’t break through)
  • Leads are cold (prospects don’t really understand what you do)
  • Sales cycles drag on forever (decisions take too long)
  • You’re competing on price (can’t justify premium rates)
  • High customer churn (clients leave after 12-18 months)
  • Competitors are winning deals you should close (even with worse products)

You’re working hard. Running campaigns. Posting content. Maybe investing in ads. But something’s not working.

The symptoms you’re seeing (low conversions, expensive leads, slow growth, churn) could be marketing problems, brand problems, or both. Let’s figure out what is what and how to fix them!

What you get: a detailed custom audit that tells you exactly what’s broken, why it’s broken, and the action steps to fix it.

I only take 3 audits per month.

Let’s fix them with a brand and marketing audit!

brand and marketing audit

A Custom Audit Document with action steps, which could guide what to fix and how to fix it. What You Get: The Complete Brand and Marketing Audit Package

Section 1: Current State Analysis

  • Brand side: Positioning, messaging, consistency, differentiation
  • Marketing side: Channels, messages, opportunities, why tactics aren’t scaling
  • Specific examples from YOUR business (not generic advice)

Section 2: What’s Broken and Why

  • The brand mistakes costing you revenue
  • The marketing gaps bleeding budget
  • Root cause diagnosis: Brand? Marketing? Both?

Section 3: 2026 Trends Mapped to Your Business

  • Are you winning the machines? (AI search, algorithms, discovery feeds)
  • Are you using 2024 tactics or 2026 strategies?
  • Where competitors are beating you (and why)

Section 4: Your 3 Strategic Pillars

  • Customized focus areas for YOUR business
  • Why these 3 will give you the biggest ROI
  • Success factors and key metrics for each

Section 5: Action Step Matrix

  • Prioritized actions
  • Timeline
  • Success metrics
  • Implementation tips

🎤 60-Minute Presentation Walkthrough
I walk you through everything. You ask questions. You get clarity on next steps.

💬 2-Week Email Support
Questions after you digest the audit? I’m here.

🌍 Delivered in English or Hungarian
Your team gets insights in the language they think in.

Why You Can’t Diagnose This Yourself

Brand and Marketing Audit for B2B SME companies

Most businesses make the same mistake: They guess at solutions without understanding the root cause.

They hire an agency → campaigns run, nothing changes
They redesign the website → looks great, still doesn’t convert
They post more content → engagement is fine, sales aren’t moving

Why doesn’t this work?

Because you’re treating symptoms (cold leads, long sales cycles) instead of diseases (brand confusion, messaging misalignment, outdated tactics).

Here’s what makes diagnosis impossible from the inside:

You’re too close to see it clearly (you know what you MEANT to say, not what customers actually hear)
Brand and marketing are often inseparable (is it a brand problem creating marketing failures, or marketing failures hiding brand problems?)
Marketing changed in 2026 (what worked last year doesn’t work now—you can see it in the metrics and conversions)
Every business thinks their brand is fine (Because brand mistakes are usually invisible until it’s too late. You don’t see customers’ brains classify you as “unreliable” and start looking for alternatives. You just notice declining conversion rates, price sensitivity, and customer churn, without understanding why.)

This is why you need an outside expert to audit both your brand AND your marketing.

Why ME?

speaker Ajna Csoma business brand builder brand marketer brand strategist

I specialize in diagnosing brand and marketing problems for B2B SMEs.

With nearly 20 years of experience, I bridge classic branding frameworks with AI, MarTech, and modern execution. I’ve built processes and systems that turn strategy into measurable results.

What I bring to your audit:

Deep brand strategy expertise (I understand the 24 common brand mistakes and how to diagnose which ones are YOUR killers)
2026 marketing trend mastery (I know what’s working NOW: AI search, on-platform conversions, content multiplication, winning the machines)
Diagnostic precision (I don’t guess—I analyze your brand, marketing, competitors, and market to give you accurate diagnosis)
Execution focus (I don’t just give you strategy that sits in a drawer—I give you action steps you can implement)
B2B specialization (I work with service companies, SaaS, consulting—NOT e-commerce)
European market understanding (I serve Hungary and Europe, delivering in English or Hungarian)

I know what works. I know what doesn’t. And I know how to diagnose what’s broken in YOUR business.

What Happens If You Don’t Get This Diagnosed?

brand and marketing audit

If you keep guessing at solutions without accurate diagnosis:

  • You’ll keep wasting budget on tactics that don’t address the root problem
  • Competitors with clearer brands will keep winning deals you should close
  • Your CAC will keep climbing (inconsistent brands require 3-5x more marketing spend)
  • You’ll keep competing on price (brands with unclear positioning can’t command premium rates)
  • Your team will stay confused about messaging (every campaign becomes a Frankenstein experiment)

Or you fix it now.

Get the diagnosis. Get the roadmap. Start 2026 with a plan instead of another year of guessing.

 Mistakes blocking business growth

Brand side

Think of your brand as the DNA of your business. Just like genetic mutations can cause serious health problems, branding mistakes create systematic failures that spread throughout your entire organization.

Here’s why brand mistakes are so dangerous:

Brand mistakes compound over time. A marketing campaign fails, you lose some money and move on. But when your brand sends mixed signals, every customer interaction reinforces the confusion. The damage multiplies.

They’re invisible until it’s too late. You don’t see customers walking away because they can’t figure out what you stand for. You just notice declining conversion rates, price sensitivity, and customer churn—without understanding why.

Even successful companies fall into these traps. Companies worth billions can lose massive brand value overnight when they make fundamental branding errors.

The psychology is simple: humans crave predictability. When your brand behaves inconsistently, customers’ brains classify you as “unreliable” and start looking for alternatives. This happens subconsciously, before rational decision-making even kicks in.

Brand mistakes fall into four categories: foundational, inconsistency, communication, and evolutionary mistakes.

Every day these mistakes go unfixed, you’re bleeding revenue. A brand audit identified which brand mistakes are your revenue killers. 

Marketing side

Marketing has changed in 2026. Here are some changes:

1. You Must Win the Machines Before You Win People
85% of what people see is influenced by algorithms. The new funnel: Win the machines (AI, algorithms) → machines show you to people → people convert.

2. Social Platforms Are Now Search Engines
64% of Gen Z use TikTok/Instagram/YouTube as search engines. Discovery doesn’t start with Google—it starts when people scroll.

3. AI-Powered Discovery Rules
Prospects ask ChatGPT for recommendations. If AI can’t find you, prospects can’t find you.

4. On-Platform Conversions Win
Leads book calls in DMs, not through websites. Off-platform conversions hurt organic reach and increase ad costs.

And there are many more changes. That’s why you need an audit built for 2026 realities, with action steps, not 2024 tactics.

 AI search party replaced Google (prospects ask ChatGPT, Gemini, …)

  • Social Channels are search engines now (Gen Z uses TikTok/Instagram)
  • Long-form is back (YouTube = 50% watch time)
  • On-platform conversions (DM bookings, not websites)
  • Hello, zero-click reality

Even marketers are confused, what worked earlier does not work anymore. With the technology shift, if someone does not understand the changes in a big picture, and in detail, they are not able to build startegy, action plan, stystems to scale.

Ready to Get Your Brand and Marketing Audit?

Ready for a Brand and Marketing Audit

Here’s what happens next:

Step 1: Fill Out the Pre-Screen Form Below
I need to understand your business and whether we’re a good fit.

Step 2: I Review Your Application
I only take 3 audits per month. If you’re a fit, I’ll reach out to schedule a call.

Step 3: Discovery Call
I ask questions, you share context, we confirm this is the right move.

Step 4: I Build Your Custom Audit
I analyze your brand, marketing, competitors, and 2026 opportunities. You get your 30-50 page audit.

Step 5: We Review Together
I walk you through everything. You ask questions. You get clarity.

Step 6: You Execute
Take the roadmap and run. Or discuss ongoing support if you need help implementing.

Remember:

  • I only take 3 audits per month
  • Custom diagnosis, not a template
  • Fully remote, English or Hungarian
  • Built for 2026 trends, not 2024 tactics

If you’re tired of guessing and ready for accurate diagnosis, fill out the prescreen form.

Pre-Screening Form

for a Brand and Marketing Audit

Audit_Work With Me_Form (#12)

Frequently Asked Questions

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What is the goal of a brand and marketing audit?

The goal is simple: diagnose what's broken so you know exactly what to fix.

Most businesses waste money guessing at solutions. They hire agencies, redesign websites, and post more content, but nothing fundamentally changes.

Why? Because they're treating symptoms instead of the disease.

A brand and marketing audit identifies:

If your problems are brand issues, marketing issues, or both
Which specific mistakes are YOUR revenue killers (brand mistakes, marketing gaps, or misalignment between the two)
If you're winning in 2026 (AI search, on-platform conversions, algorithm optimization)
Where to focus for the biggest ROI (3 strategic pillars customized for YOUR business)
What to do next (action steps with timeline, metrics, implementation tips)

You walk away knowing:

  • What's actually broken: brand, marketing, or both
  • Why it's broken (root cause, not symptoms)
  • How to fix it (clear action plan)

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What's included and how long does it take?

You get:

📄 Detailed Page Custom Audit

  • Current state analysis (brand + marketing)
  • What's broken and why (specific examples from YOUR business)
  • 2026 trends mapped to your business
  • Your 3 strategic pillars (customized focus areas)
  • Action step matrix (prioritized actions, timeline, metrics, implementation tips)

🎤 60-Minute Presentation Walkthrough
I walk you through everything. You ask questions. You get clarity on next steps.

💬 2-Week Email Support
Questions after you digest the audit? I'm here.

🌍 Delivered in English or Hungarian
Your team gets insights in the language they think in.


Timeline: 3-4 weeks from discovery call to final presentation.

Your time commitment: Pre-screen form (10 min) + Discovery call (30 min) + Review presentation (60 min)

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Is this done in-person or online?

Fully online. No need to travel or meet in person.

Here's how it works:

  • Discovery call: Video call (Zoom, Google Meet, or your preference)
  • I build the audit remotely (analyzing your brand, marketing, competitors, and market)
  • Presentation walkthrough: Video call where I walk you through everything
  • 2-week email support: Questions after you digest the audit

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How much does the audit cost?

What affects pricing:

  • Company size and revenue
  • Market complexity
  • Depth of competitor analysis needed
  • Number of brand/marketing channels to audit

Payment terms: 50% upfront, 50% upon delivery. Other arrangements are possible.

During the discovery call, we'll discuss your specific situation, and I'll provide exact pricing.

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I've tried fixing this before and it didn't work. Why would an audit be different?

You can't fix what you can't diagnose.

An audit works because it diagnoses the root cause FIRST. Then gives you solutions that actually address what's broken, not random tactics that treat symptoms.

You'll know exactly what's broken, why it's broken, and how to fix it. No more guessing.

Still Have Questions? Fill out the pre-screening form, and I'll answer any additional questions during the discovery call.

Ready to Build a Strong Brand?

Need personalized guidance? I also work directly with selected businesses on comprehensive brand transformations. Register for a pre-screening here.
Turn Your Brand Into Your Biggest Competitive Advantage

Brand Consultancy

for Ambitious Brands