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What Is an Employee Advocacy Program and Why Your B2B Brand Needs One in 2026

What Is an Employee Advocacy Program and Why Your B2B Brand Needs One in 2026

by Ajna | 2025-12-14 | employer branding

Table of Contents What Is an Employee Advocacy Program?Why Does Employee Advocacy Work When Corporate Posts Don’t?What Real Business Results Can You Expect?How Do You Actually Build an Employee Advocacy Program?What Content Actually Gets Shared by...

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Brand Worth

“A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” – Seth Godin

Brand Values

“Core values are the essential and enduring principles and priorities that prescribe the desired mindset and behavior of everyone who works at your company. Core values should function as the “operating instructions” of your organization.”- Denise Lee Yohn

Tagline

“It is better to have the philosophy of thinking more than your competitors than spending more than them”. – David Ogilvy

Brand Personality

“Brand personality is the glue that holds all together. It prevents chaos in your marketing efforts and gives customers something to bond with. Without brand personality and brand voice, keeping the brand consistent become hard and the brand risks getting lost in the market noise.” – Ajna Csoma

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