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33 Psychological Triggers, Cognitive Biases Every Brand Builder Must Know

33 Psychological Triggers, Cognitive Biases Every Brand Builder Must Know

by Ajna | 2025-08-10 | marketing psychology

Table of Contents TL;DRWhat Are Cognitive Biases and Psychological Triggers? Why Brand Builders Need to Understand Psychology1. Analysis Paralysis2. Anchoring Bias3. Anticipation4. Authority Bias5. Availability Heuristic6. Bandwagon Effect7. Belonging Bias8....

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Brand Worth

“A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” – Seth Godin

Brand Values

“Core values are the essential and enduring principles and priorities that prescribe the desired mindset and behavior of everyone who works at your company. Core values should function as the “operating instructions” of your organization.”- Denise Lee Yohn

Tagline

“It is better to have the philosophy of thinking more than your competitors than spending more than them”. – David Ogilvy

Brand Personality

“Brand personality is the glue that holds all together. It prevents chaos in your marketing efforts and gives customers something to bond with. Without brand personality and brand voice, keeping the brand consistent become hard and the brand risks getting lost in the market noise.” – Ajna Csoma

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