Strategic
brand consultancy
and tailormade solutions
Strategic brand building that helps your business take a bigger bite out of the market
I work directly with selected businesses on brand strategy and implementation. Whether you’re rebranding, building consistency, or creating a brand from scratch, I bring the strategic thinking and practical execution to make it happen.
Who Is It For?
This consultancy service works for businesses at different stages:
• Companies Going Through Rebrands
• Businesses Needing Brand Consistency
• Startups Building Brands from Scratch
• Growing Companies Scaling Their Brand
• Anyone Needing Expert Brand Guidance
What I Offer
01 | Brand Audit
I examine your current brand to identify what’s working, what’s missing, and what might be holding you back. This assessment reveals opportunities to strengthen your market position. Best for brands with a growth mindset or those that feel stuck, underperforming, or unsure about what’s holding them back.
I create the blueprint for your brand’s success, defining what makes you special and how you’ll stand out. This gives your team clarity on what your brand stands for. Best for new brands or existing brands lacking clear direction.
I provide expert guidance on specific brand and marketing challenges or opportunities. Practical advice to help you make confident brand decisions. Best for brands needing guidance on specific issues (launch strategy, pivot decisions, market entry).
I develop consistent brand voice and messaging: voice and tone guidelines, internal and external messaging, and communication dos and don’ts. Best for brands that struggle to articulate their value or connect emotionally.
I develop your brand’s unique story, brand messaging framework, compelling narratives, defining brand voice, and providing clear communication guidelines that make your brand memorable across all channels.Best for brands that struggle to articulate their value or connect emotionally.
I modernize your brand while preserving what makes it special, so the brand stays current without losing its heritage or recognition. Best for brands needing dramatic change (mergers, pivots, market shifts).
When it’s time for a complete transformation, I guide the entire process from strategy through execution. Positioning you for the future while building on your foundation. Best for growing brands with multiple teams/touchpoints.
I help maintain consistency as your brand grows with the right processes and approaches. This consistent experience builds trust and recognition over time. Best for those who have invested in strategy but lack systems to maintain it and need clear, systemized brand governance.
I create custom AI solutions for your brand—teaching AI your brand voice, building content generators, and developing tools that help your team work faster while maintaining brand consistency. Best for teams that need to scale content production without losing brand consistency.
Who Am I?
Hi! I’m Ajna—a brand strategist and brand marketer combining international brand experience with AI, MarTech, and MarCom expertise. My mission: help businesses build strong brands that take a bigger bite out of the market.
Ready to Build a Stronger Brand?
Fill out this pre-screen form, and I’ll call you back to discuss your project
Please make sure your email address is valid. I work directly with selected businesses on brand strategy and implementation. I only take on 3 clients per quarter. Please note: Submitting this application does not guarantee we will work together, nor does it create any obligation for either party.
Are You Unsure If You Need Brand Marketing and Brand Strategy Services?
In 24 Common Branding Mistakes That Cost Businesses a Lot, I reveal:
✅ The exact mistakes draining your revenue (research shows 9 out of 10 businesses make at least 5 of them)
✅ Real financial impact: Why inconsistent brands pay 3-5x more for customer acquisition
✅ How Dolce & Gabbana lost $400 million in 24 hours from a single brand mistake
✅ The 20% profitability premium that consistent brands charge over competitors
✅ Self-assessment questions that reveal if your brand is sabotaging your growth
This isn’t about making your logo prettier. This is about understanding whether the money you’re spending on marketing is getting burned because your brand foundation is broken—or your team doesn’t understand branding and gets “creative” when they should be following brand guidelines.
→ Read my full article and find out which mistakes are costing YOU money
Not a reader type? It’s okay!
Take the quick quiz that shows your brand health ASAP. A few clicks and you get the results in your mailbox—then you can decide your next step.
Then, if you recognize yourself in these mistakes and want to fix them systematically, let’s talk about how to strengthen your brand so you can take a bigger bite out of your market.
Want to learn business brand building?
Turn learning into earning
master the art of brand storytelling today
MASTER BRAND PERSONALITY & BRAND VOICE
• EXCLUSIVE: Get the free AI Brand Manager Tool to generate brand essentials with just one click (save dozens of hours of work)
• PROVEN FRAMEWORK: Master the brand personality development process to create authentic, memorable brand identities that serve as the glue for all your marketing efforts
• REAL-WORLD SUCCESS: Deconstruct how brands like Nike, Apple, Spotify, Airbnb, Oatly, Patagonia, The Dollar Shave Club, Wendy’s, Duolingo, Glossier, Slack, Mailchimp, Innocent Drinks, and more developed personalities and voices that convert browsers into buyers (and buyers into evangelists)
• PSYCHOLOGY-BACKED: Deploy science-based personality techniques that trigger emotional connections and build unshakeable brand loyalty
• STRATEGIC IMPLEMENTATION: Learn how brand personality serves as the essential foundation of your entire brand strategy, sales, and marketing effectiveness, ensuring consistency across all touchpoints
• PERFECT EXECUTION: Discover exactly how to implement your brand personality and voice across different channels for maximum impact and ROI
MASTER BRAND STORYTELLING
• EXCLUSIVE: Get the free AI Brand Storyteller Assistant to generate compelling narratives in seconds (this tool alone saves you dozens of hours of work)
• PROVEN FRAMEWORKS: Master all 9 powerful brand narratives used by billion-dollar companies: Purpose, Heritage, Customer, Vision, Behind-the-scenes & Founder stories and many more
• REAL-WORLD SUCCESS: Deconstruct Nike, TOMS Shoes, The Body Shop, Airbnb, Dove, Barbie, Coca-Cola, Starbucks, Rolex, Hermès, Lego, Fenty Beauty, Nike, Dropbox, Away Luggage, LinkedIn, Amazon, Google, Dolce & Gabbana, Burger King, Audi, Heineken, H&M, Pepsi, Tiffany & Co, Taylor Swift, Warby Parker, Volvo, Diesel, Tesla, Red Bull, Canva, Snickers, Microsoft, Apple & Patagonia’s exact storytelling techniques that convert browsers into buyers (and buyers into evangelists)
• NEUROSCIENCE-BACKED: Deploy scientific storytelling techniques that trigger specific brain chemicals to build unshakeable trust and loyalty
• STRATEGIC ALIGNMENT: Follow our simple 9 models to ensure every story supports your marketing goals and business objectives
• PERFECT TIMING: Discover exactly when and where to deploy different narrative types for maximum engagement and ROI
Turn learning into earning
master the art of brand personality & Voice today
Frequently Asked Questions
How long does a brand project typically take?
It depends on the scope:
- Brand Audit: 1-2 weeks
- Brand Strategy: 4-6 weeks
- Full Brand Identity: 8-12 weeks
- Rebranding: 10-16 weeks
Complex organizations with multiple stakeholders require additional time for alignment and buy-in. I adapt my process to your structure without sacrificing quality.