Strategic
brand consultancy
and tailormade solutions
Stop Building Patchwork Brands. Get Strategic Brand Consultancy That Turns Your Brand Into Your Biggest Competitive Advantage
I work directly with selected businesses on brand strategy and implementation. Whether you’re rebranding, building consistency, or creating a brand from scratch, I bring the strategic thinking and practical execution to make it happen.
Who Is It For?
This consultancy service works for businesses at different stages:
• companies going through rebrands
• businesses needing brand consistency
• startups building brands from scratch
• growing companies scaling their brand
• anyone needing expert brand guidance
Why Even Smart Companies End Up With Patchwork Brands?
In an ideal world, brands would launch with a clear purpose, mission, and vision backed by teams who understand strategy, consistency, and proper sequencing: business strategy first, then brand strategy, then marketing.
But reality is messier.
Businesses react to trends. Teams change. Quick fixes pile up. Agencies handle fragments without seeing the whole picture. Intentions are good, but the result? Patchwork brands.
A rushed rebrand here. A campaign misaligned with the brand personality there. Countless people are making brand decisions without a strategic foundation, because “everyone does branding now.
This is why even successful companies fall into brand traps that silently sabotage growth.
The Hidden Cost of Brand Mistakes
Most companies don’t know which branding mistakes are costing them money. They see symptoms: declining conversions, price pressure, customer churn, without understanding the underlying brand problems causing them.
Your brand might be sabotaging you through:
- Customers who never consider you (unclear positioning)
- Prospects who can’t remember you (forgettable messaging)
- Buyers who choose competitors (weak differentiation)
- Customers who leave (brand promises don’t match experience)
These failures happen quietly, in the space between consideration and purchase.
What I Offer
01 | Brand Audit
I examine your brand to diagnose what’s working, what’s missing, and what’s blocking revenue. You get root cause analysis, not guesswork. Best for brands experiencing plateaued revenue, cold leads, long sales cycles, or high customer churn, symptoms that signal deeper brand problems you can’t diagnose from the inside. >>
02 | Brand Strategy
I create the strategic blueprint that defines what makes you different, how you’ll compete, and what your brand stands for, aligned with your business goals, so marketing has direction, not guesswork. Best for new brands, or established brands with unclear positioning.
03 | Brand Voice & Messaging
I develop your complete verbal identity: brand voice and tone guidelines, brand communication, compelling narratives, that make your brand consistent and memorable. Best for brands that struggle to articulate their value or connect emotionally with their audience.
04 | Brand Marketing
I provide hands-on marketing support, including marketing communication and MarTech implementation, to bring your brand strategy to life. Best for brands that have a strategy but need support with brand activation, execution, or technical marketing expertise.
05 | Tailored AI Solutions
I train AI on your brand, I build systems, and workflow automation that help your team scale production while maintaining consistency.
Best for teams producing high volumes of content who struggle to keep messaging and voice consistent across channels.
06 | Brand Fix
I solve specific brand mistakes that cause declining conversions, price pressure, or customer churn, and targeted fixes without a full audit or overhaul. Best for experiencing one of the 24 common brand mistakes and needing targeted solutions quickly.
07 | Brand Refresh
I modernize your brand while preserving what makes it special, so the brand stays current without losing its heritage or recognition. Best for established brands that feel outdated or ignored by their target audience, need to attract new generations, but don’t need a complete overhaul.
08 | Rebranding Projects
When it’s time for a complete transformation, I guide the entire process from strategy through execution. Positioning you for the future while building on your foundation. Best for growing brands with multiple teams/touchpoints.
09 | Brand Management
I help maintain consistency as your brand grows with the right processes and approaches. This consistent experience builds trust and recognition over time. Best for those who have invested in strategy but lack systems to maintain it and need clear, systemized brand governance.
Who Am I?
Hi! I’m Ajna—a brand strategist and brand marketer combining international brand experience with AI, MarTech, and MarCom expertise. My mission: help businesses build strong brands that take a bigger bite out of the market.
Ready to Build a Stronger Brand?
Fill out this pre-screen form, and I’ll call you back to discuss your project
Please make sure your email address is valid. I work directly with selected businesses on brand strategy and implementation. I only take on 3 clients per quarter. Please note: Submitting this application does not guarantee we will work together, nor does it create any obligation for either party.
Are You Unsure If You Need Brand Marketing and Brand Strategy Services?
I wrote an article that exposes the invisible profit killers hiding in your business right now. Most business owners don’t realize they have a brand problem until it’s too late. You just see the symptoms: declining conversion rates, price-sensitive customers, and competitors eating your lunch without understanding the real cause. The brutal truth? Your brand might be your biggest growth obstacle, and you’d never know it.
Many businesses think brand building is only about making your logo prettier. But a brand impact is more than that. It affects marketing costs as well. The money you’re spending on marketing is getting burned because your brand foundation is broken or your team doesn’t understand branding and gets “creative” when they should be following brand guidelines.
→ Read my full article and find out which mistakes are costing YOU money
If you like quizzes
Take the quick quiz that shows your brand health. A few clicks and you get the results in your mailbox, then you can decide your next step.
If you have one or many of these brand mistakes and want to fix them systematically, let’s talk about how to strengthen your brand so you can take a bigger bite of your market.
Frequently Asked Questions
How long does a brand project typically take?
It depends on the scope. I adapt my process to fit your organizational structure without compromising quality.
- Brand Audit: 1-2 weeks
- Brand Strategy: 4-6 weeks
- Full Brand Identity: 8-12 weeks
- Rebranding: 10-16 weeks
Complex organizations with multiple stakeholders require additional time for alignment and buy-in. I adapt my process to your structure without sacrificing quality.
How is pricing structured?
Services are tailored to your specific needs, business complexity, and strategic requirements. After our discovery call, I'll recommend the right scope from essential brand foundations to comprehensive transformation programs. Pricing reflects the strategic value, expertise, and time investment required. I work directly with selected businesses and only take on 3 clients per quarter to ensure quality.
Do you work with companies outside Hungary?
Yes. I work with companies, startups, and SMEs across Europe. I provide services in both English and Hungarian, making collaboration seamless for international clients.
What is I'm not sure exactly what I need?
That's completely normal and exactly what the discovery call or pre-screening form is designed for. I'll assess your current situation, identify your biggest challenges, and recommend the right starting point, whether that's a brand audit, strategy development, or another service that fits your needs.
Do you offer ongoing brand management?
Yes. After initial brand development, I provide ongoing support to help you maintain brand consistency and guide your brand's evolution. This includes brand governance systems, team training, and strategic guidance as your business grows. Learn more about brand and marketing audit here!