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Why Brand Personality Is the Glue That Holds It All Together

Why Brand Personality Is the Glue That Holds It All Together

by Ajna | 2025-05-31 | brand personality and brand voice

TLDR – Key Takeaways Brand personality is the strategic foundation that can make or break your brand’s success in the market It’s not decoration—it’s direction that guides everything from product development to crisis response Brand Personality...
Brand Personality: The Missing Piece in Your Competitive Strategy

Brand Personality: The Missing Piece in Your Competitive Strategy

by Ajna | 2025-04-15 | brand personality and brand voice

You’ve nailed your value proposition. Your product solves real problems with elegant solutions. Your logo looks sharp, your color palette is on point, and you’ve even got a catchy tagline. But something’s still missing. When customers interact with...

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Recent Posts

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  • Brand Personality: The Missing Piece in Your Competitive Strategy
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Brand Worth

“A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” – Seth Godin

Brand Values

“Core values are the essential and enduring principles and priorities that prescribe the desired mindset and behavior of everyone who works at your company. Core values should function as the “operating instructions” of your organization.”- Denise Lee Yohn

Tagline

“It is better to have the philosophy of thinking more than your competitors than spending more than them”. – David Ogilvy

Brand Personality

“Brand personality is the glue that holds all together. It prevents chaos in your marketing efforts and gives customers something to bond with. Without brand personality and brand voice, keeping the brand consistent become hard and the brand risks getting lost in the market noise.” – Ajna Csoma

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